Pricing Your Home

There is no absolute science when it comes to pricing a home. Every home is unique, and each and every point of your home must be considered in establishing an exact price. Consideration must also be given for items such as commute time and distances to schools, retail areas, etc.

It is important to be aware of the condition of your existing market, remembering that Market Value may not reflect replacement cost or even appraised value. Current listings, pending transactions, and recent sales within your geographical area must be analyzed to determine the right price for your home. A detailed inspection of the property must be completed as well, allowing an agent to develp a target market for your home that, together with the right price, will generate the optimal number of prospects.

The Breihan Malecek Team will communicate with you throughout the time your home is on the market, to help you understand what is happening with the market so that you can make the decisions that will help you realize your real estate goals as quickly as possible.

Although Steve and Carolyn will do everything they can to sell your home quickly, at the best price, and with no hassles, the one thing they cannot control or change is the market. Even though they know how valuable your home is, the value of your home from a selling standpoint will be determined solely by the buyers. Therefore, they have generated the following "Rules of Thumb" to help give you better knowledge of whether or not your home is priced correctly.

  1. If you are getting showings but no one is writing an offer, it generally means that you are in the range of four to six percent above market price.
  2. If your number of showings is low and you're experiencing a lot of drive-ups but the buyers don't come in to see the home, then your home is between six and twelve percent overpriced.
  3. If no showings are happening at all, then your house is likely priced twelve percent or more above what the market will bear for your property. Remember overpricing will:
    1. Help your competition sell their homes
    2. Reduce sales-associate activity
    3. Send interested buyers to other properties
    4. Attract the wrong prospects
    5. Eliminate offers
    6. Potentially cause appraisal problems
    7. Extend market time
    8. Allow the home to become shopworn
    9. Cut down on agent showings
    10. Encourage buyers to assume there is something wrong with it
    11. Encourage lower offers
    12. Buyer will assume your home is out of their price range and will not look at it